How To Get The Best Customers And Make Stay

After attending lash class, many students wonder, “How do I find new clients?” We’ll tell you: while new clients are good, it’s your regulars who keep your business going ahead. Happy returning customers are your best advertisers through word of mouth, which is invaluable! Because lashes need maintenance every 2-4 weeks, keeping your regulars satisfied is a worthwhile investment. Focus on their happiness, and new clients will follow naturally. Here are 8 simple tips for keeping your loyal clients happy and attracting new ones!

Invest In Learning More About Lashes

If the idea of handling sharp objects near people’s eyes without proper training doesn’t scare you, maybe being a lash artist isn’t the right fit. Lash artistry involves both science and creativity. Without understanding the science, your artistic abilities will be limited, and this will reflect in your work. There’s also the risk of causing harm to someone, leading to bigger problems. So, do yourself and your clients a favor by investing in your education. Continuous learning leads to continuous improvement. We suggest taking a course or two each year to stay updated and hone your skills in this ever-evolving field.

Here’s why investing in education is essential for lash artists:

  1. Enhanced Skills: Education provides you with the knowledge and techniques needed to excel in lash artistry. By understanding the science behind lash extension applications, you can achieve better results and cater to a wider range of client needs.
  2. Safety First: Without proper training, there’s a risk of causing harm to your clients. From allergic reactions to eye injuries, the consequences of improper lash application can be severe. Investing in education ensures that you prioritize safety and minimize the risk of complications.
  3. Professional Growth: Continuous learning allows you to stay updated on the latest trends, techniques, and products in the lash industry. This not only enhances your credibility as a lash artist but also opens up opportunities for career advancement and specialization.
  4. Client Satisfaction: Educated lash artists are better equipped to meet the diverse needs and preferences of their clients. By providing high-quality services, you can build trust and loyalty, ultimately leading to a more successful and fulfilling career.

Know Your Worth And Stick To It!

For your own and the entire lash industry – don’t set a lower price for your services! When you’re a new artist, it’s perfectly acceptable to charge a small fee or just the cost of the product. Once you’re established enough to charge clients, determine a fee that’s reasonable for your business. There’s a school of thought that to attract a customer base you have to offer discounted prices – we’re here to break that idea! If we want this industry to continue to grow and improve, we must grow and improve together, and this should be reflected in our pricing. Remember, this is a luxury service, and clients looking for a bargain are not willing to help grow your business. Your dream clients will be willing to pay more for quality. You’re providing a service that requires a great deal of skill and patience – make sure your pricing reflects this, and stick to it!

Make Booking Easy

Booking appointments should be a seamless experience for both you and your clients, regardless of whether you’re a seasoned professional or just starting out in the lash industry. With the busy schedules of both lash artists and clients, the convenience of online booking cannot be overstated. By implementing an online booking system, you reduce the change of coordinating schedules and searching for the right time slot.

There are numerous online booking platforms available, each offering free trials to help you find the best fit for your business. When selecting a platform, prioritize features that align with your needs, such as customizable policies for cancellation fees and secure storage of credit card information to facilitate seamless payments.

By accepting the efficiency of online booking, you not only simplify the appointment scheduling process but also enhance the overall experience for your clients. With just a few clicks, they can easily book their appointments at their convenience, ensuring a smooth and easy experience from start to finish.

Maintain An Updated Lash Style

Think of social media as your active, living collection of artwork. Your potential clients enjoy seeing your previous work before deciding to book an appointment. Share your best works on social media so they can see the profession of your lash extensions! Treat your social media like a lover. Because this service is personal, potential clients also want to get to know you. Show some behind-the-scenes content on your Instagram Stories to build trust, making them feel comfortable when they come for their first appointment.

To make your social media platforms stand out, focus on real, good lighting, various examples, and excellent lash work. Remember, you’re not posting for other lash artists but for clients who may not understand technical. Talk to them in videos as if you’re explaining to someone unfamiliar with lashes. Keep it enjoyable, and don’t forget to remove gel pads for better Instagram-worthy photos!

Respect Your Client’s Time

Time is the most precious human can give. If you want to build a client that is loyal and returns to, you must respect their time! If you are consistent about being on time for their appointments and don’t reschedule them often, they will return you. Once in a while, you will have a client that you will have to train to be on time for their appointments. These things can be managed through having strict policies in place. For example, “There are other scheduled appointments, if you are more than 15 minutes late, the appointment will be rescheduled, and charge a late cancellation fee.” Helpful tips include setting up ahead of time and keeping track of time during appointments. Add 10-15 minutes after every appointment to properly clean your space, eat a snack, and check your texts.

Keep Your Lash Room Clean

We all know that cleanliness is super important, especially after a pandemic like COVID. Keeping your lash room clean isn’t just about following rules – it’s about creating a welcoming space for your clients. But, being tidy doesn’t mean your room has to be boring! There are plenty of ways to decorate your space and make it comfortable and interesting. Try mixing furniture styles, or adding some cute things to make it feel like home. And don’t forget to proudly show your expertise by displaying your certifications where everyone can see them. Your clients will feel happy.

Here are some detailed tips to keep your lash room clean and inviting:

  1. Regular Cleaning Routine: Establish a consistent cleaning schedule to maintain cleanliness in your lash room. This includes dusting surfaces, vacuuming or mopping floors, and disinfecting all equipment and tools between clients.
  2. Organized Storage: Keep your supplies neatly organized in designated storage areas. Invest in storage solutions such as shelves, drawers, and containers to minimize clutter and make it easier to find what you need.
  3. Sanitization Protocols: Implement strict sanitization protocols for all reusable items, including tweezers, brushes, and lash trays. Use hospital-grade disinfectants to kill bacteria and viruses effectively.
  4. Comfortable Ambiance: While cleanliness is paramount, don’t forget to infuse personality into your lash room decor. Add touches of style and comfort with plush seating, soft lighting, and decorative accents to create a cozy and inviting atmosphere.
  5. Display Certifications: Showcase your expertise and commitment to professional standards by prominently displaying your certifications and credentials in the lash room. This not only instills confidence in your clients but also demonstrates your dedication to ongoing education and training.

Make Your Client‘s Appointments All About Them

Creating a client-centered experience is key to building trust and rapport. Here’s how to ensure your clients feel valued and heard during their appointments:

  1. Focus on Their Needs: Prioritize your client’s needs and concerns during their appointment. Listen attentively to their preferences and expectations, and tailor your services accordingly.
  2. Maintain Professionalism: Avoid burdening your clients with your personal issues during their appointment. Keep the focus on them and their experience, creating a positive and supportive environment.
  3. Create a Relaxing Atmosphere: As artists, we understand the importance of silence in promoting relaxation. Foster a serene ambiance in your studio to help clients unwind and enjoy their appointment fully.
  4. Active Listening: Be present and engaged when your clients want to talk. Practice active listening, validating their feelings and providing support without taking on their emotional burden.
  5. Set Boundaries: While it’s important to be empathetic, it’s equally crucial to maintain boundaries. Avoid absorbing your client’s emotions, as this can lead to emotional fatigue. Share personal matters only when appropriate, and keep discussions professional.

Appreciate Your Clients

Do you remember when we said that when your clients recommend others, it’s like getting a golden ticket? We weren’t kidding. Make sure to thank those clients who spread the word about your business. Offer them a little something extra, like a coffee gift card, a discount on their next visit, or even a free service after a few successful recommendations. Clients who come to you because a friend recommended you are the best—they already feel connected to you. When they walk in for the first time, you’ll already have something in common to chat about. Show your appreciation by celebrating their birthdays with a special treat or discount. And here’s a tip: Sending flowers during important life events, like graduations or weddings, can mean a lot to them.

With just a bit of care and energy, you can make your clients’ experience wonderfully pleasant. Trust us, the added work pays off! It’ll build your ideal customers, who stay with you and push your successful business growth.

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